- EBM revolutionized the concept of biscuits in Pakistan: with its mouth-wateringly diverse portfolio of healthy and tasty biscuits under the Peek Freans umbrella. EBM transformed biscuits from an extravagance to a daily must-have. Internationally acclaimed as a Superbrand, the Peek Freans brand symbolizes wholesomeness and inspires trust in consumers.
- Peek Freans Sooper is Pakistan’s No. 1 selling biscuit brand. Now available in two variants, Egg & Milk and Elaichi cookies, Sooper was launched in 1996. It was re-launched in 2002 in the iconic red packaging. With its luscious melt-in-your-mouth texture and balanced sweetness, Sooper has won accolades by consumers of all ages.
- Product pricing may differ from the displayed ones according to the fluctuation in the prices within Pakistani markets.